Intelligent funnels · Digital + direct mail
Ads aren't the problem. Missing systems are.
Strata builds the intelligent funnel behind your marketing, so leads turn into clients and clients keep coming back.
The problem
You can run an ad. But where do the leads go?
Leads go cold
Inquiries come in, but nobody follows up fast enough, or at all.
No path to yes
There's no clear journey from first touch to signed client.
Customers forgotten
Past clients never hear from you again, so repeat revenue disappears.
The Strata System
Four layers. One outcome: more customers.
01
Intelligence
We start with data: who your best customers are, where they live, and what moves them to act.
02
Attract
Precision campaigns across digital and physical channels reach the right people with the right message.
03
Convert
Follow-up, nurture and automation make sure every lead is captured, contacted and closed.
04
Maximize
Repeat business, referrals and reactivation grow the value of every client you win.
Two funnels
Grow from both ends of your business.
Acquisition
New Customer Funnel
Find the right prospects, reach them where they are, and guide every lead through a system built to convert.
Lifetime value
Customer Base Funnel
Your existing customers are your biggest untapped asset. We bring them back for repeat purchases, upgrades and referrals.
Channels
The tools serve the outcome, not the other way around.
Targeted Direct Mail
Data-driven mailers sent to the households and businesses most likely to buy.
Digital Advertising
Search, social and display campaigns tied to measurable next steps.
Data & Lists
Audience building, list cleanup and address certification for clean, accurate targeting.
Automation & Follow-Up
Email, text and retargeting sequences so no lead goes cold.
Process
How we build your system.
- 1
Audit
Find where your leads and customers are slipping away.
- 2
Design
Map the funnel and the campaigns that feed it.
- 3
Launch
Go live across the channels that fit your market.
- 4
Optimize
Measure, refine and scale what brings in clients.
Contact